Modern, Eco-Friendly Products Designed by a Mom, for Moms

Meet Yuuma, where diaper bags and baby accessories are designed for all stages of motherhood.

YUUMA was founded by Donnya Negera, a content creator and businesswoman who is on a mission to show mothers that life doesn’t end once motherhood starts. Being a mom herself, Donnya knows firsthand what it’s like to play multiple roles. When she had her first child, she struggled to find products that were designed with mothers in mind. She knew there had to be a better diaper bag that offered the freedom, space and style she needed. When she couldn’t find one, she decided to create it herself.

YUUMA’s crafted, faux leather diaper bags are tailored for all stages of motherhood. They are eco-friendly products designed to highlight each mother as an individual, while also providing function for their everyday lives. YUUMA’s vegan leather diaper bags not only look sleek and stylish, but they come with plenty of pockets and storage - perfect for women who play multiple roles in their busy lives.

Whether you’re a stay-at-home mom, a working mother or momprenuer, these bags are built for you. To help you feel independent and present while doing what you do best.

Donnya joins us to share more of her journey as a founder and why she’s on a mission to help moms step into the world feeling confident and unrestricted. 

Why did you start YUUMA?

YUUMA was needed in the diaper bag industry to shift the narrative. Diaper bags are normally outdated, old-school, or filled with unicorns and dinosaurs, which made it difficult to find the right bag for me.

So I designed YUUMA, giving modern-day women fashion-forward bags that still provide the functionality that they need.

What makes YUUMA unique from other diaper bags and baby accessories out there? 

Our collection prioritizes longevity and the woman within the mom. With our timeless designs and durable material, our bags can be used for outings outside of motherhood. Lets just say YUUMA grows with you during this new chapter of your life. Through that fresh newborn stage, to a fully potty-trained mom, you have more freedom to step out into the world with your bag.

Each item, including the accessories, were thoughtfully designed to tailor to all aspects of your life, not just motherhood. Our bags and accessories are also minimal in design, giving both parents confidence and style when out with the family. 

You focus on eco-friendly, ethical production by utilizing vegan leather for your products. Why was this important to you when creating Yuuma’s products?

From production to packaging, we keep a light footprint by consciously choosing less impactful materials. Within the baby & accessory niche, our society unfortunately contributes to a good amount of waste with diapers, wipes and more. We wanted to create a product that not only helps us with our day-to-day, but also serves the environment with its vegan leather.

Our multipurpose design also lessens waste per customer since the products purchased can be used for more than one area of their lives.

You are a mommy blogger and have grown an incredible community of mothers. What’s something that has inspired you when connecting with your community?

What inspires me is that we are, in fact, not alone in this journey through motherhood. It may feel that way when you're at home and the house is upside down with a screaming baby on your hip, but we are in this together.

Reaching out to mothers through social media, and even my neighbors is what helped me fill the void of depression. We deeply need each other more than we know, and luckily for me, I was able to find that within my community online. There is a mother out there who is experiencing the same things as you, and understanding that really lifts that burden of self-pity off your shoulders.