50% or more ownership is held by an individual identifying as a woman.

50% or more ownership is held by an individual identifying as BIPOC.

50% or more ownership is held by an individual identifying as LGBTQAI+.

50% or more ownership is held by a mother.

The brand uses all certified organic materials.

All of the products are handmade by artisans.

Products are 100% made and manufactured in the United States.

The brand uses production practices rooted in the fair treatment and payment of workers

Brand is a certified B-Corp, and can provide the certification.

The brand donates a portion of proceeds to a non-profit or charity for each and every item sold.

Products are made from natural, plant-based ingredients, free of ingredients known to negatively affect our health. This includes being free of parabens, phthalates, and animal testing.

The brand meets Hello Bluebyrd’s requirements for sustainable materials and/or production.

Product and packaging is made from upcycled or recycled materials or sustainably sourced raw materials

Product and packaging is compostable or biodegradable

Its ingredients are vegan, nontoxic, Fair trade, and/or hold organic certifications

Its business is carbon neutral: Your business removes or offsets as much CO2 from the atmosphere as it produces