Welcome to Hello Bluebyrd: A Letter From our Founder
Hello Bluebyrd makes it easy to feel good about the purchases you make for your kids. We carefully curate the best, purpose-driven baby and children’s brands for you to shop. Then with every item purchased, we feed 3 meals to children in need.
After volunteering packing meals with my two daughters, our eyes were opened to just how severe our global food crisis is. More than 333 million people are facing food insecurity and don’t know where their next meal is coming from. I was devastated to learn that 66 million primary age school children attend school hungry every day. And 45% of deaths in children under five are caused by poor nutrition, amounting to 3.1 million children per year.
Food is one of the most basic human rights, and without it, our children are left with no hope or opportunity. As a mom, I never want another mother to have to wonder how her children will get their next meal, or to have to make a decision between paying the electric bill or buying groceries. I was determined to do more to help.
Around the same time, I was sorting through my kids’ closets and playrooms and something clicked. I wanted the purchases I was already frequently making for my growing kids to do more - to support brands who were doing good in the world, and to give back to our community and our kids’ future.
It was then that Hello Bluebyrd was born, to give parents and caregivers a convenient way to leverage their purchase power for good.
Every item purchased through Hello Bluebyrd donates three meals to children in need. And every brand on Hello Bluebyrd has been vetted and selected for its mission, meeting one or more of our core values, so that you can shop by the values that matter most to you and always feel good about the purchases you make.
We are more than just a marketplace. We are a community of purpose-driven brands, parents and creators coming together to build a better world for our kids.
I’m so grateful you’re here.
- Katie Blouin, Hello Bluebyrd Founder