Founder, Vese, became a parent in 2017. It opened her eyes to inequality in play, igniting her passion for change. Seeing the hard stats ignited my fire to seek a different life for my little girl.

She launched a children's brand, starting with a book inspired by her daughter Philly. What began as a heartfelt letter to her child evolved into a beloved brand, rooted in giving back. In 2019, with the arrival of her son, Arie, the brand expanded. Vese looks forward to witnessing its growth and hopes you'll be part of their journey.