Lauren, the creator of ToteSavvy, found herself frustrated with the lack of functional and stylish diaper bags. Like many moms, she used her favorite tote bag for baby needs, but it quickly became disorganized. After a particularly challenging flight with her 3-month-old, she designed a removable tote organizer tailored for parents. This idea turned into ToteSavvy, aimed at offering parents superior organization without sacrificing style.